Selling and Buying in China - how websites help (part 2)
November 9, 2011 by Bert Verbeeke
This is the second article in the series on how websites can help you working in the Chinese market. The first article is found here.
As the global economy has its ups and downs, many businesses and especially in the east cost of China, are struggling to find potential buyers of their products. The common network is exhausted or there is simply no demand. Therefore there is a huge need for reaching new markets all over the world for Chinese businesses. A website promoting your products and business will really make you look more serious.
Exporting from China - your online business card
Common for Chinese business is relationship. Even though in the west we can learn something about this, it will not help you as Chinese sales person reaching overseas markets. I have met lots of Chinese business man that want to sell their products to other countries, but their website is just not good enough to represent themselves.
For example, there is a huge salt business in the province where I live. If you do a search on Google you will find the website - in Chinese English. But the Chinese characters that should appear are just crossed out as they are not recognized by most non-Chinese browsers. Talking with the business manager of another salt business, they share that they really would like to export more. Addressing their website needs, they understand but there are no good solutions in China available' he shared to do it better.
What you should do
First we often help business think through some basic questions:
1. What new emerging market do I want to reach?
2. Who are my customers? How do they communicate? What language do they speak?
3. Do I have enough information online already? Can that information be accessed easily by my potential people?
4. How do I use social media in on my website?
From there I encourage you to make a website targeting the oversees market. This isn't really that complex. But using our services you can have a very basic website for less than 5000RMB and ready in about 1 month. We will help you think through the process on what you want.
Follow up
Here @ the Global Nomad in China we really can un-burden you with those problems. You don't want to spend your time and energy on inventing the wheel again! We understand where you come from and also you market in China. If you want to enter the Chinese market you must have a website that first can be found gy Chinese and second can be understood by them. We offer quick and cheap website from 199 euro excl. tax. If you want to have more information, please contact us.
This is the second part of a series on the usage of websites doing busines in China. Leave your comment below. If you want to know when the next part is published, follow us on Twitter or LinkedIn. Or subscribe to our newsletter here.
